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£250k #WhiskySanta Giveaway Returns to Master of Malt
#WhiskySanta 2018
24 November 2020 Master of Malt’s multi-award-winning #WhiskySanta Christmas campaign is back for 2020, with more than £250,000-worth of whiskies, gins, rums and other delicious spirits to give away, and more Super Wishes than ever before!

Leading eCommerce drinks platform Master of Malt is set to spread some much-needed cheer with the return of its much-loved social and on-site campaign, #WhiskySanta.

Everyone’s favourite supernatural, omniscient, festive, heavily-bearded being, #WhiskySanta has delighted fans, followers and customers every Christmas since 2014. He grants ‘wishes’ made across, Instagram, Twitter and Facebook, with drinks lovers able to ask for any product on site. And every day up until Christmas Eve, he makes some of these wishes come true!

Users can also ‘wish’ directly from the Master of Malt site. ‘Wish’ buttons will appear next to every product – and with 10,000 in stock, there’s certainly plenty to ask #WhiskySanta for. Hit the ‘Wish’ button, and a pre-populated Twitter or Facebook post will appear for ease of publishing. 

Want to ‘wish’ on Instagram? Check out Master of Malt’s Story, screenshot your bottle of choice, and then post it to your feed with the hashtag #WhiskySanta. The man himself could well grant that wish!

More Super Wishes than ever!
With 2020 not being the year anyone wanted, #WhiskySanta thought it was only appropriate to up his gifting game. In the spirit of spreading festive cheer, Super Wishes are back – with two being given away each week! 

A Super Wish is an extra-special, highly sought-after bottling. A new Super Wish will be revealed each Monday and Thursday from 26 November to 21 December. That’s a whopping eight Super Wishes to make this Christmas extra delicious. 2020 Super Wishes start with Woodford Reserve Baccarat, worth £1,150, ramping up to the final Super Wish before Christmas, the Glenfarclas 1958 (cask 2065) Family Cask Autumn 2014 Release, worth over £6,300!

Check-out gifts
#WhiskySanta doesn’t just take over the Master of Malt social accounts – he takes up residence at the site checkout, too. Lucky shoppers could be surprised with all manner of exciting pressies, from bonus dram and bottle presents to gift vouchers up to £50, and some will even get their entire order for free! How do you know if you’ve been good this year? Keep an eye out for a message from #WhiskySanta on the order confirmation page. Click yes, and that freebie is yours!

“#WhiskySanta is back for 2020 and we couldn’t be happier,” said Kristiane Sherry, Master of Malt's editor. “We’re all in need of a bit of extra festive cheer this year, which is why we wanted to make sure he had more Super Wishes in his Santa sack than ever before.

“With more than £250,000-worth of delicious drinks and exciting gifts to give away, #WhiskySanta has got his work cut out. Whether you’re wishing on Twitter or Facebook, screenshotting on Instagram or shopping on site, we wish you the best of luck. We’re sure you’ve been very good this year!”

The 2019 #WhiskySanta campaign was the most wide-reaching yet, with a whopping 94 million Twitter timeline deliveries. In addition, he also notched up 3 million Instagram impressions. That’s a lot of wishing! 

#WhiskySanta returns on 23 November 2020 and will be granting wishes and delighting shoppers right up until 24 December.