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Master of Malt raises £36,510 for Hospitality Action
The Macallan Red Collection bottles
25 January 2021 Master of Malt raises £36.5k for Hospitality Action through Macallan auction.

We’re delighted to announce that through our Macallan Red Collection auction, our customers helped us raise a whopping £36,510 for UK charity, Hospitality Action!

The ongoing coronavirus crisis continues to hit our beloved hospitality industry hard. Here in the UK, bars and restaurants remain closed, with no date for reopening in sight. At Master of Malt, we have a history of running lotteries and charity auctions for highly sought-after allocations. It only made sense that when The Macallan Red Collection came along that we auction it, with the proceeds going to Hospitality Action.

Hospitality Action offers assistance to anyone working in hospitality who needs it, and right now there’s a lot of need. Services include offering advice, signposting and supporting people through mental and physical ill health, relationship breakdowns, debt and bankruptcy and addictive behaviours. And of course, through all things Covid-19.

“It’s been a hard year for everyone, but particularly those in the hospitality sector, so we’ve been looking for ways to help them weather the storm until they can fully reopen in the summer,” said Justin Petszaft, Master of Malt CEO.

“The Macallan is always highly collectable, so we knew demand for this collection would be high, and it seemed like the perfect opportunity to help raise some much-needed funds for our friends in the on-trade.

“When we set this live none of us could have imagined how much it would raise – £36,000 is a huge amount of money, and will make a real difference to so many people’s lives who desperately need our help right now.”

For more information about the mechanic of the auction, Master of Malt, or Hospitality Action, please don’t hesitate to get in touch.